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Ticket-Master Mover Jim Boone Shares Some Secrets Of His Trade

Michael Woods

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Do I call him a scalper? A ticket broker? Jim Boone sells tix to boxing matches, the big ones, and you want to avoid Ticketmaster, you can poke Boone, and he will score you seats.

A guy like that, he has an insight level into the sport which is pretty potent. He is that man on the street, and he’s been doing it for 20 years. The Holyfield v Lennox Lewis (Nov. 13, 1999) rematch, that was the first one he did his thing for, he told me…and it’s been off to the races since then.

Is he a scalper? Yeah, they don’t like it, that term being applied to them…but if the shoe fits, he told me.

He was on duty for the KSI versus Logan Paul rematch, he said, and “it sold very well,” he informed me.

The kids got the parents to drag them to the fights, and yeah, that’s very atypical. He thinks they probably sold 8 thousand plus, off 12 thousand plus announced. (That’s promoter-publicist math, he told us.)

Boone shared more on that event. He is by the way someone promoters and building runners can go to, to talk scaling, and price points, and he knows his in the ring stuff too. Boone said it wasn’t Devin Haney’s fault that his fight looked the way it did, a bout against Petr Petrov would have been more fan friendly, but a sanctioning body put the kibosh on that.

More Boone–The ticket-master said that the pricing was smart at Staples Center, for the You Tuber tango. The Canelo vs Sergey Kovalev tango, not as “reasonable.” (Read this story which shares Kovalev promoter talking about what went wrong for Kovalev.) He thinks that ideally moving forward promoters get more asses into seats, charge less for a ticket, and that will bring more people into the joint, and give a better fight night vibe.

Boone continued and said that promoters eff up by putting tix on sale at a high price..and then when patrons aren’t responding, they drop prices…and that punishes persons who bought early. He said that he’s seen price cutting for the Nov. 23 Deontay Wilder vs Luis Ortiz rematch.

A soft room, he said, that doesn’t have to happen, if people aren’t greedy, if they don’t get overly optimistic about the potential for clamor for tix.

And hey…Is Boone selling tix for the Andy Ruiz versus Anthony Joshua re-do? Nah…But how about this..He said that a pal told him about persons contemplating attending are getting invites to see a hanging, a public execution, up close and personal. Yep, this would further humiliate a convict, and, we guess, some sorts might want to see such a spectacle. Not me….

Listen to more from Boone right here.

Editor/publisher Michael Woods became addicted to boxing in 1990, when Buster Douglas shocked the world with his demolition of the fearsome Mike Tyson. The Brooklyn-based journalist Woods has covered the sport since then, for ESPN The Magazine, ESPN.com, ESPN New York, RING, and he was editor of TheSweetScience.com from 2007-2015. Woods is also an accomplished blow by blow and color man, having done work for Top Rank, DiBella Entertainment, EPIX, and numerous other organizations.

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