Published
6 years agoon
By
Michael WoodsΤhe trend hasn't been the friend in recent PPV efforts, of the persons putting together Ward-Kovalev 1, Golovkin-Jacobs and a few other efforts that didn't do gangbusters business being left scratching their heads and re-tallying their outlays after numbers didn't pop.
But Canelo Alvarez proved on Cinco De Mayo that the model in the boxing sphere isn't dead, it's more so a matter of who is the person or people being featured in the PPV presentation.
Canelo and a compelling B side/perpetual joker Julio Cesar Chavez Jr conjured up a strong degree of interest, and combined to make a meh fight, but the market responded in healthy fashion.
Here is the release from Canelo promoter Golden Boy, crowing about their cash-churning middleweight:
Editor/publisher Michael Woods got addicted to boxing in 1990, when Buster Douglas shocked the world with his demolition of the thought to be impregnable Mike Tyson. The Brooklyn-based journalist Woods has covered the sport since then, for ESPN The Magazine, ESPN.com, ESPN New York, RING, and he was editor of TheSweetScience.com from 2007-2015. Woods is also an accomplished blow by blow and color man, having done work for Top Rank, DiBella Entertainment, EPIX, and for Facebook Fightnight Live since 2017. He now does work for PROBOX TV, the first truly global boxing network.