EVERLAST and Poirier Team Up For “The Good Fight”

New York – September 5, 2019 – Everlast Worldwide, the industry’s leader in fight sports equipment and apparel is joining forces with Dustin Poirier on making his charity, The Good Fight, the official charity of Everlast. 

Started by Dustin Poirier and his wife Jolie, The Good Fight was born when the couple realized they had too much fight memorabilia from Dustin’s storied UFC career. Rather than box everything up for storage, the pair began auctioning off the items to raise money for local charities and initiatives in their own community of Lafayette, Louisiana. Inspired by the outpour of support, the Poirier’s started auctioning off Dustin’s full UFC fight kits, including shirts, trunks, gloves, and wraps, after each match. The first kit auctioned was from UFC 211 with all proceeds going to the Second Harvest Food Bank which provided 3,000 meals to shelters in their community.

The Good Fight, Powered by Everlast – looks to build on the great work Dustin & Jolie have done so far and scale the program with more campaigns and athletes around the world. 

“We are building global movement of athletes who believe in fighting for more than just a win says Chris Zoller, VP of Marketing and Product Development. “Dustin is an incredible fighter, but also an incredible person. Our goal is to add fuel to his fire, and harness the power of sport to make a meaningful impact in the communities we fight for. 

The partnership will kick off with a campaign leading up to Dustin’s title fight with Khabib Nurmagomedov. The campaign will raise funding and awareness for the Fight for the Forgotten initiative to bring clean sustainable water system to the Pygmy people of Uganda. People can currently go to TheGoodFightGroup.comto donate towards this great cause.

“I am a fighter. It’s what I do. I want to use my platform to fight for as many people as I can,” said Dustin Poirier. “Partnering with a powerhouse brand like Everlast, who has already been in my corner for years, will make this platform even bigger.”

Everlast X The Good Fight plans to add additional athlete campaigns to the foundation in 2020, along with auctions for experiences, amazing products and fundraising opportunities.

About The Good Fight

We are here to lead the fight for Good. From helping the family of fallen police officers to building sustainable water sources in Uganda, The Good Fight brings together athletes and fans through volunteer work, donations and fundraising efforts that go directly to impacting communities around the world. We don’t just write checks, we do Good.

About Everlast

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Dustin Poirier and Deontay Wilder, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.