The Saturday scrap between Deontay Wilder and Bermane Stiverne did a healthy number on Showtime, according to the Nielsen people.
Saturday’s main event drew an average audience of 824k viewers on SHOWTIME; the peak audience came during the Wilder KO1 with a total of 887k viewers. Yes, proof again that heavyweight boxing can be a more potent draw than anything else.
Following Saturday’s SHOWTIME CHAMPIONSHIP BOXING telecast of Wilder vs. Stiverne II, *SHOWTIME has now delivered three of the top-5 most watched premium television bouts of 2017.* Broner v. Garcia in July ranks 2nd; Wilder v. Stiverne II 4th; and Broner v. Granados in Feb. is 5th.
Saturday’s Shawn Porter v. Adrian Granados bout drew a larger average viewership (646k; with a peak of 696k) as co-feature than Porter’s last bout, which was a main event vs. Andre Berto (468k average; peak of 535k).
So, more positive trending…
@SHOWTIMEBoxing – the video released of the dramatic Wilder KO was the most engaged Tweet of the year from @ShowtimeBoxing (*engagement = retweets, likes or comments). It was second most viewed video released on SHOWTIME Boxing FACEBOOK page in 2017 and @SHOWTIMEBoxing’s most engaged post on Instagram.
And those stats are certainly meaningful, as the push to offering more content on digital platforms needs to be embraced, because younger folks want to get their viewing done on mobile devices and on social platforms.