LOS ANGELES, December 2nd, 2020 – Proxima and Snoop Dogg together today announced today the launch of a new boxing league, “The Fight Club,” following the global success of the Tyson vs. Jones event.
The epic event was one of the most-watched fights of all time, garnering hundreds of millions of views across the globe. The series will be a trailblazer in connecting celebrities from various backgrounds, from breakout social media stars and professional athletes renowned for their athletic abilities to celebrated musicians and well-known actors and other stars willing to tackle a new venture and enter the world of boxing, as well as pro boxers making their way up. “The Fight Club” will feature a never-before-seen production quality and element, as showcased this weekend in the Tyson Jones event.
“Up until this weekend, boxing was about the experience of one small group of elite individuals who attended the fight in person,” said Ryan Kavanaugh, Principal of Proxima and co-founder of “The Fight Club.” “What we wanted to create with the Tyson vs. Jones event was an experience for all of the viewers at home, combining the highest-end production and lighting and a production quality never before brought to a fight. Today marks a paradigm shift as Triller and Proxima’s “The Fight Club” dedicates itself to delivering top-notch immersive experiences in the comfort of your home.”
Inspired by the wild success of Saturday night’s event, “The Fight Club” fights will follow professional boxing rules and feature various sources of entertainment. With award-winning musical artists taking the stage to deliver show-stopping performances, as well as celebrity guests and commentators, the events will continue to be of the highest-caliber production quality ever seen in the world of boxing.
Snoop Dogg and Triller are partners and co-founders of “The Fight Club” and in addition to being a co-owner, Snoop will be the celebrity host and announcer of the events. (Click here for a NY Times piece about how Triller grew.)
His role will include helping select the fighters and musical acts, as well as advising the overall production of the series. Proxima will be the production partner, promotor (it is in the process of getting its promoter licenses) and marketing partner.
The series will include five to eight “The Fight Club” events per year, produced with the highest production value. Drawing on Kavanaugh’s production experience and his extensive film background (having produced and/or financed over 200 films and 40 TV series and the 26th highest grossing producer of all time), the events are meant to continue to break boundaries and set records.
Together with his partner Bobby Sarnevesht, co-owner of Proxima and the Executive Chairman and co-owner of Triller, Kavanaugh and Sarnevesht created and executed Saturday’s game-changing event, which is owned by Triller. Snoop was the celebrity announcer and performed the walk out song.
“Saturday’s event broke the internet, with the fight taking over the top 1 through 8 most-tweeted about topics and leading FITE TV to the number one app in the App Store,” said Mike Lu, CEO Of Triller.
“FITE streams over a thousand shows per year, and we've carried some of the industry's largest pay-per-view events such as Canelo vs GGG I & II. The Mike Tyson vs Roy Jones Jr. event was an exceptional event and earned the largest numbers of buys ever for FITE! FITE registered users increased from 2.8 million to over 4 million this past weekend. And FITE trended as the number one grossing app in the United States of all apps this past weekend. Working with Triller on this event was a fantastic experience, it’s impressive when someone over delivers. We are looking forward to doing more together soon,” said Kosta Jordanov, CEO of FITE. “I want to also thank our partners at Apple, Amazon, Roku, Sony, and Vizio, for working with us to promote this great event,” added Jordanov.
The new initiative arrives after Triller cemented their presence in the world of sports. Millions of fans shattered viewing expectations by tuning in on various platforms to view the historic and hotly-anticipated face-off between Mike Tyson vs. Roy Jones Jr., as well as Jake Paul vs. Nate Robinson, Badou Jack vs. Blake McKernan, and Jamaine Ortiz vs. Sulaiman Segawa as well as mega superstars performing with the bells and whistles worthy of an Oscar award show including Ne-Yo, French Montana, YG, Saint Jhn, Snoop, and Wiz Khalifa.
“I feel like I was part of history, something that everyone will remember. Thanks to Triller and ‘The Fight Club’ for having me,” said Wiz Khalifa.
Wassim “Sal” Slaiby, CEO of SALXCO and XO Records, was floored by the event. “In a historical evening watching Bobby and Ryan deliver such an epic event was inspiring,” he said. “Congrats to Bobby at Triller and Ryan from ‘The Fight Club’ for delivering such a special night. Excited for the next ‘The Fight Club’ event.”
The inclusion of fighters such as social media sensation Jake Paul versus MBA superstar Nate Robinson drew a very significant crowd on their own, with the Paul vs Jones fight dominating the internet’s top spots today.
“Saturday was our pilot and it worked. Now when anyone hears it's a Triller “The Fight Club” event, they now know it means the production will be unparalleled. It will look and feel like nothing they've ever seen. Triller’s official motto ‘Where you do you’ is carried into these events where celebrities unleash their inner boxers, where everyone is free to express themselves. Whether it’s the announcers giving their honest narrative and doing so talking like drunken sailors or artists expressing their music while smoking on a joint, we encourage pushing the rules of the game and pushing them to the limits,” said Sarnevesht.
“Twitter, Youtube and the internet lit up like a Christmas tree: all of sudden our event was the Top 8 most trending and popular topics online. Everyone started to buy. It was everything we wanted it to be and set digital records. We literally saw the word of mouth create records,” said Bobby Sarnevesht, Executive Chair of Triller and co-owner of Proxima.
“As the event unfolded, the digital streams started to grow exponentially, proving our new approach to the look and feel of boxing worked,” he continued. “Social media started the word of mouth and by halfway through a lot of the word was watching.”
“I have been involved in many events across many platforms. Saturday night, which marked the launch of Proxima’s ‘The Fight Club’ league, was in the top 5 of my entire career. We are changing the entire game; boxing will never be the same and the audiences expect a new standard now. ‘The Fight Club’ is that standard,” said Snoop. “Ryan and I have worked together for over a decade on many things, but this takes the cake. It was like watching a Tarantino film, the Super Bowl, Rocky, and Woodstock all in one,” Snoop continued.
“We decided we wanted to change it all up. This is a sport that deserves the highest quality of production and we spared no expense to put twenty-one cameras in the Staples Center last night, providing audiences with a 360-degree view. Our team worked tirelessly to create lighting that highlighted the fighter’s presence in the ring, ensuring not one punch was lost. We treated the event like the set of a film, an award show, and a pro-sports event all in one because we wanted to produce something that had never been done before,” said Kavanaugh. “This is just the beginning. The world won’t believe our next line-up; I can hardly hold it in — it’s so exciting,” said Sarnevesht.
Propogate, Ben Silverman’s distribution company, handled foreign distribution of the event and will be handling foreign distribution for “The Fight Club” future events.
“We are excited to continue growing our partnership with Proxima and Triller as they expand and change boxing for diehard fans as well as bringing the sport to an entire new generation of fans. We look forward to bringing ‘The Fight Club’ events to our partners around the globe as we did with Tyson v Jones Jr. from Australia to the UK,” said President, Distribution at Propagate Content, Cyrus Farrokh.
The iconic evening also featured partnerships with DraftKings, WeedMaps, SmartStop® Self Storage, and more, further establishing Triller as not only an app, but a company committed to providing viewers around the world with a broad range of entertainment. This weekend found Triller once again trending as the 12th most popular app in the App Store following the event.
ABOUT PROXIMA MEDIA
Proxima Media was founded by legendary Hollywood producer Ryan Kavanaugh, who together with his executive team, are been responsible for producing more than 200 films, which have grossed over $25 billion at the box office. Proxima Media's films include Immortals, The Fast and the Furious, Girl with the Dragon Tattoo, Salt, Wanted, Limitless, The Fighter, Mirror Mirror, Safe Haven, Beyond the Lights, and The Social Network, which received eight Oscar nominations. Other films include Mamma Mia!, 3:10 to Yuma, Grown Ups, and Dear John. Proxima is owned and operated by Proxima Media founder, Ryan Kavanaugh.
They are credited with originating a number of first-of-their-kind deals that changed the film industry, including a deal for Marvel Studios, which led to the creation of the Marvel Cinematic Universe, that has amassed more than $17.5 billion at the box office worldwide. Mr. Kavanaugh (below) followed-up that success with a first-of-its-kind television pay deal with Netflix and created what is today known as the SVOD window for Netflix, which boosted Netflix's market capitalization to $10 billion USD. He was also honored with a ‘Hollywood Producer of the Year' award and was named by Variety as, “Showman of the Year.”
Mr. Kavanaugh's other notable credits include what is now called Independent Sports & Entertainment, an integrated sports, media, entertainment, and management company that represents 300 of the best athletes in the NBA, NFL, and MLB, and is the second-largest integrated management company in the U.S. with approximately $2.5 billion in player contracts. He also created the powerhouse television company, now called Critical Content, which produced hit shows such as MTV's Catfish, Limitless, and over 40 other television series.
Kavanaugh also was a co-founder of PreCash, later renamed Noventis Payments, a first-of-its-kind technology Fintech platform, which sold earlier this year for over $300 Million. and he was also an investor in numerous successful unicorns, including Juno (originally Zeta-Rx, founded by Jack Kavanaugh), the largest biotech IPO in 2014, which later sold for north of $10 Billion.
Triller is an AI-driven music and social media experience bringing together creators, artists, and brands around the world. Powered by the motto “You Do You,” Triller allows users to create and share videos in mere seconds, backing them with custom music tracks using Mashtraxx editing technology. Celebrities like Alicia Keys, Cardi B, Chance the Rapper, Marshmello, Roddy Ricch, and Eminem regularly use the app to create their own original music videos, while Triller has attracted brands such as Pepsi, Chipotle, Manscaped, Boost Mobile, and more. Triller recently was acquired by Proxima Media. For more information, visit www.triller.co and follow @triller on Instagram
ABOUT RYAN KAVANAUGH
Founder of Proxima Media, which is the controlling shareholder of Triller, amongst others, Ryan Kavanaugh is one of the most accomplished, prolific and honored executives in entertainment industry history.
Using an intelligent financial model of film finance, and dubbed the creator of “moneyball for movies”, He produced, distributed, and/or structured financing for more than 200 films, generating more than $20 billion in worldwide box office revenue and earning 60 Oscar nominations, holding the distinction of being the 25th highest grossing film producer of all time, including Fast and Furious 2-6, 300, Social Network, Limitless, Fighter, Talladega Nights, Step Brothers, Mama Mia!
Kavanaugh also originated a number of “first of their kind” deals including the creation of Marvel Studios where Kavanaugh pioneered an innovative finance deal for post-bankruptcy Marvel, creating the studio and finance structure which led to Marvel Cinematic Universe. He went on to create the SVOD (streaming) category with Netflix, an agreement that boosted that company’s market capitalization from $2 to $10 billion.
Kavanaugh then launched a sports agency from the ground up, known today as Independent Sports & Entertainment, which under Kavanaugh’s leadership grew to become the 2nd largest sports agency in the U.S. with over 2.5 billion dollars in player contracts.
He also created the powerhouse television company, now known as Critical Content, producing hit shows like Catfish on MTV and Limitless on CBS, which he for $200M. Prior to its sale the company had 40 television series on air across 19 networks.
Kavanaugh has built and or invested in numerous successful tech and biotech companies including funding PreCash, renamed Noventus, which sold earlier this year for north of 300M. Seed invested in ZetaRX, later renamed Juno, the largest biotech IPO of 2014, and recently lead the acquisition, merger and re-launch of the social media and music app, Triller.
Kavanaugh has earned several achievements and awards, from Variety’s Producer of the Year Award to The Hollywood ReportersLeadership Award, from Fortune's 40 Under 40 Most Influential People in Business to Forbes’ Future 400, Billion-Dollar Producer by the Daily Variety and the 100 Most Influential People in the World by Vanity Fair.
Given his passion for animals, Kavanaugh is also active in pet food brand, Dog for Dog, who donate dog food to local and national shelters for each product purchased to save dogs from be euthanized.
He also served on the boards of several charitable foundations including the Sheriff’s Youth Foundation and Cedars-Sinai’s Board of Governors and served as the Chairman of Art Of Elysian for almost 8 years amongst others.