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Kick Ass Hardy Hooks On With adidas

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Kick Ass Hardy Hooks On With adidas

She simply keeps on chipping away. Bettering her boxing. Winning, and winning again. Now in a mode where her power punching is at another level. The camera digs her and did you see her beating up Louie CK? Her star is on the rise and here's another bright spot which proves it.

Heather Hardy, who works out of the famed and fabled Gleason's Gym in Brooklyn, is now on board as a “brand ambassador” to shoemaker/apparel behemoth adidas.

“The Heat” fill us in:

“Adidas is coming out with a new line of fight gear for women, and have asked me to be a brand ambassador when the line comes out. The shoot will be sometime this month or next, and I'm exited to see that a female boxer is getting this kind of recognition from a major sports company. They could have picked any number of female MMA fighters, but have chosen to take notice to women's boxing and I believe that is a tremendous step in the right direction. I'm honored that they chose me.”

Promoter Lou Dibella has been a true believer in this Irish-American rough diamond from the start. Others saw a work in progress, were quick to dismiss any lapse in form that comes from starting from scratch. He saw potential and it is thisclose to paying off. “Adidas signing Heather Hardy is tremendous. It's another step in the right direction for her, her marketability, her obvious charisma, and status as a role model. This is yet another movement in the direction of getting Heather on TV, where she belongs. I'm very, very happy for her,” Dibella said.

I think it's a fair bet she snags a spot on the June 25 card at Barclays Center, which will be promoted by Dibella, and topped by a Keith Thurman 147 title defense against Shawn Porter.

Her upward climb has been measured, but relentless. More and more people are recognizing what Dibella saw in an ultra green volume machine with ambition outstripping refined skill.

Editor/publisher Michael Woods got addicted to boxing in 1990, when Buster Douglas shocked the world with his demolition of the thought to be impregnable Mike Tyson. The Brooklyn-based journalist Woods has covered the sport since then, for ESPN The Magazine, ESPN.com, ESPN New York, RING, and he was editor of TheSweetScience.com from 2007-2015. Woods is also an accomplished blow by blow and color man, having done work for Top Rank, DiBella Entertainment, EPIX, and for Facebook Fightnight Live since 2017. He now does work for PROBOX TV, the first truly global boxing network.