Admirable show of immense cajones or beyond ill-advised suicide mission?
Time will tell how fight fans will view the choice of Brit welter ace Kell Brook to step up, up, up to meet middleweight boss man Gennady Golovkin.
There has been massive chatter about the out of nowhere matchup since it was announced last week, and the hyping continued on Thursday, when the principals convened in NYC to herald their tangle on Sept. 10.
Here is the release which went out:
PHOTOS/VIDEO GENNADY “GGG” GOLOVKIN & “The Special One” KELL BROOK
TAKEOVER NEW YORK CITY
New York City (July 14, 2016) Boxing Superstar and Unified Middleweight World Champion Gennady “GGG” Golovkin, (35-0, 32 KO’s) and Undefeated British Boxing Star and Welterweight World Champion “The Special One” Kell Brook, (36-0, 25 KO’s) hosted a massive turnout of New York City sports media on Thursday to formally announce their highly anticipated, international clash on Saturday, September 10 at The 02 in London, England.
Presented by K2 Promotions and Matchroom Boxing, the middleweight world title clash will be televised on Sky Sports Box Office in the United Kingdom and Live on HBO World Championship® Boxing in the United States. Golovkin and Brook were joined by their respective teams in New York City.
Photos/Courtesy Ed Mulholland, K2 Promotions
New York City Press Conference Video
GENNADY “GGG” GOLOVKIN
“I’m very happy to come back to New York City, I love this city. Thanks to Madison Square Garden, the Jordan Brand and my team.”
“Just a couple days ago, my promoter Tom Loeffler called me and said Kell Brook wants to fight me. This is big news for me, I know him, he’s very good fighter.”
“Kell Brook is the best in his division and a big test for me. It will be a great show for everybody watching on TV or in the arena.”
“The Special One” KELL BROOK
“It’s great to be in New York today. I’ve looked down in history and see what the greats did, Sugar Ray Leonard and Sugar Ray Robinson.
“It’s going to be a very hard fight; we’re going to go through hell in this training camp.”
“I want to give back to the fans and give them the best fights possible. I’m ready for the challenge Gennady Golovkin brings and ready to win the fight.”
TOM LOEFFLER/K2 Promotions
“We have to give Kell Brook a lot of credit for taking the fight. Eddie is in a similar position in regards to lining up opponents. Fights happen if both fighters want to fight and that’s why this fight came together so quickly.”
“This fight is truly the best fighting the best. The best welterweight versus the best middleweight.”
“Eddie has announced some great undercard fights which have also been added to this show. Additionally, we just announced Roman Gonzalez vs. Carlos Cuadras for September 10 in Los Angeles at the Fabulous Forum. This means we’ll have four undefeated fighters battling September 10 on HBO.”
“Gennady has sold out Madison Square Garden and the Forum in his last two fights. A young man from Kazakhstan with 22 knockouts in a row, he’s very likable guy and somebody that boxing fans want to cheer for.”
“There is a big demand for tickets and this fight will sell out quickly making it the third arena in three major cities and two countries that Gennady will have sold out. It doesn’t get any bigger than that when it comes to international marketability.”
EDDIE HEARN/Matchroom Boxing
“Tom Loeffler faced the same struggles as I, I’m so glad we were able to put together this fight in such an efficient manner.”
“Great Britain right now is the epicenter of world boxing; we have 13 world champions. Kell Brook is the best pound for pound fighter among them.”
“Kell Brook was one of the first fighters I signed as a promoter. We’ve been waiting for a night like this for a long, long time. We’ve offered numerous champions and challengers millions of dollars to fight Kell Brook and all we’ve received has been silence and bluster.”
‘To be a great you have to do something great and just like Kell Brook’s heroes Sugar Ray Leonard and Sugar Ray Robinson who moved up from welterweight to win middleweight titles, Kell Brook is a great fighter.”
“This is 71-0, 36-0 vs. 35-0, two of the very best fighters in the world.”
ABEL SANCHEZ, Trainer of Golovkin
“I look forward to matching wits with the two of the best trainers, Dominic and Brendan Ingle, in the UK. This should be the type of fight that we all remember for a long time.”
DOMINIC INGLE, Trainer of Brook
“Kell Brook is going into this fight as a massive underdog for the first time in a long time. He’s moving up two weight classes to fight the most feared man in boxing.” We’re relishing the challenge, Kell Brook has plenty of ambition. Beating Gennady Golovkin is
the greatest challenge.”
Golovkin is known as “The Most Exciting, Hardest-Hitting, Most Feared Fighter in the World.” From recently selling out arenas in New York City (Madison Square Garden) and Los Angeles (The Fabulous Forum) in consecutive fights to his sponsorships with the JORDAN Brand, Apple, Samsung, and Bijan, Golovkin is one of the most marketable boxers in the world.
Golovkin’s record includes 22 straight knockouts in addition to 16 consecutive world title defenses. His 91.4% knockout ratio is the highest in boxing’s middleweight division history.
Britain’s pound-for-pound number one fighter, Kell Brook, is out to shock the world when he steps up two weight divisions to take on the fearsome Gennady Golovkin.
The unbeaten Sheffield star achieved his childhood dream in August 2014 when he travelled to California to rip the IBF World Welterweight title from Ohio’s highly-rated and then-unbeaten Shawn Porter by majority decision. He has since defended the title on three occasions, defeating Jo Jo Dan, Frankie Gavin and Kevin Bizier, all by stoppage.