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Facebook FIGHTNIGHT Live Is Kicking Butt

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FACEBOOK FIGHTNIGHT LIVE AUDIENCE

· Over the first five-plus months of programming, the numbers on the FIGHTNIGHT LIVE series have showed immense promise and potential for the new platform with an average of almost 106,000 fight fans tuning in per event.

The Sept. 9 “Real Deal Promotions: Empire State” from Resorts World Casino (225,000), the August CES “Super Saturday” from Foxwoods (203,000), the Sept. CES “Twin River Twinbill” from Lincoln, R.I. (157,000), the Sept. Star Boxing “Showdown at the Paramount” from Long Island (92,255), the July Roy Jones Jr. “Desert Showdown” from Phoenix (63,000), the May “Slugfest at the Sun” from Mohegan Sun (45,000), the June “Rosemont Rumble” from Chicago (32,000) and the Sept. DiBella “Friday Night Foxwoods Fights” (32,000) saw a total of more than 15,000 total hours of Facebook video consumed by 847,500-plus users across all devices.

· In addition to the raw viewership numbers, the fully-interactive, fan-friendly productions have seen more than 126,000 collective live post engagements (15,800-plus per show), including almost 90,000 “likes” or “loves,” almost 15,000 comments and 4,400-plus shares. FIGHTNIGHT LIVE broadcasts are viewed by 76 percent men, 24 percent women. The top demographic is comprised of males ages 25-34, which encompasses approximately 29.6 percent of the audience, on average.

· The Sept. 9 “Real Deal Promotions: Empire State” set a new bar with 224,658 views and the Sept. 15-16 DiBella-CES doubleheader carried the series to three-quarters-of-a-million views in just over four months.

The Aug. 26 Foxwoods “Super Saturday” show stands out individually with 3,336 live hours of content viewed, while the Sept. 15 DiBella card saw more than 40,000 viewer interactions including almost 39,000 “likes” or “loves.”

FBFNL is just getting started.

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About Michael Woods

Editor/publisher Michael Woods became addicted to boxing in 1990, when Buster Douglas shocked the world with his demolition of the fearsome Mike Tyson. The Brooklyn-based journalist Woods has covered the sport since then, for ESPN The Magazine, ESPN.com, ESPN New York, RING, and he was editor of TheSweetScience.com from 2007-2015. Woods is also an accomplished blow by blow and color man, having done work for Top Rank, DiBella Entertainment, EPIX, and numerous other organizations.

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